Our History – The Jodi Deerling Brand

About us

The Jodi Deerling Brand Journey

Jodi started the business with R20.00 in his pocket and the desire to change his narrative and current circumstances.

Jodi then identified the Bowtie as his first product, after his debute on the TV show called: “Come Dine with me SA” . Jodi’s signature bowties opened up the idea to create a bowtie range, in the most unique, flamboyant, and bold prints in 2012. This idea led to the business being registered in April 2014, and this started the business we know today.

Vision

The vision is to become South Africa’s number one handmade accessories brand, through leather and other locally sourced materials. Our vision is to create a brand associated with quality, durability and creativity. Part of our vision is to expand our current manufacturing factory based in Johannesburg South Africa. Lastly, for the Jodi Deerling Brand to be exported internationally and be recognized worldwide

Mission

In order for us to become South Africa’s number one accessories brand our mission is to partner with other reputable retail chains throughout South Africa. “Each one teach one”, training of staff members and potential staff members as well as purchasing domestic machines throughout the year, bringing us closer to our desired, expansion of the workshop. Aligned to our international export vision, the DTI (Department of Trade and Industry) offers entrepreneurs to show case their products internationally our mission is to become part of that industry.

Business History

The first bowtie was created and designed and packaged. Knocking on various doors, Jodi finally had his first stockist at SAM (South African Market) in Bree street in Cape Town South Africa.

The Brand the developed into more accessories pieces and before we knew it, the Jodi Deerling Brand Pty Ltd was stocked at, Big Blue stores across South Africa, The Space Stores across South Africa, Superbalist.com , the brand then had an accessories deal box on Groupon.com. We then joined the Spree.co.za family online and sold bowties and ties with the franchise.

With this said the Jodi Deerling Brand had reached its glass ceiling in Cape Town and made the move to Johannesburg, the city of gold in South Africa. Setting up the first workshop in Norwood Johannesburg. After signing a deal that broke the brand into the corporate branding merchandise industry we then moved to Edenvale. The Jodi Deerling Brand strongly aligned with the company named, Brand Name Maketing(BNM). The Brand is curently producing products for companies such as: FNB, ABSA, Old Mutual, Liberty, Momentum, Discovery, Diageo, Pernod Richard, to mention but a few.

The Jodi Deerling Brand has then purchased their own property in Norwood and has also then signed up more clients and currently manufacturing products of 50 000 per order in short turnaround times. Taking the business from the R20 start up to a turnover of 3 million Rands plus per annum.