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THE JODI DEERLING BRAND creates, manufactures, and supplies handmade products in South Africa. Jodi is a serial entrepreneur. He is flamboyant, passionate, creative, and inspiring.
Jodi was born in Gqeberga in a small coloured township called Gelvandale. At a very young age, he left home and moved to Eersterus in Pretoria. His first job was teaching young children to sing ,dance and perform at the community Civic Center. However, Jodi’s big dream was always that of being a designer and business person, but he struggled financially to achieve this goal.
In 2010, Jodi moved to Cape Town to the Fashion Hub of South Africa to learn the trade of fashion. In 2012, Jodi was selected for the TV show “Come Dine With Me”. Jodi was a clear winner, but the winning recipe was the signature Bowties ties that Jodi always wore. Everyone wanted a Jodi Bowtie, and that is how his story of The Jodi Deerling Brand business began.
With a mere R20 in his pocket and a passion in his heart, Jodi bought 1M of fabric to manufacture his first bowties. Today, Jodi employs 20+ staff and supplies many of the top corporates around South Africa with his beautifully hand crafted products.
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