The Red Bowtie Friday Initiative 2015

The Red Bowtie Friday campaign started in January 2015. Every last Friday of the month, we urge South Africans to wear a Red Bowtie to show their support for children living with HIV/Aids and disabilities in our country.

We as the organisation pledge to do something special every last Friday of the month and work with various charities in South Africa who is aligned with the purpose of this South African initiative.

Some Research done:

We would really like the RBF Campaign to become an international awareness campaign for all the children living with HIV/AIDS in South Africa. Every day there are more children living with HIV/AIDS and we still, to this very day, with all the knowledge and access to information are affected and infected by this virus/disease, we also have to consider the children who are unable to support themselves due to physical disabilities and need full time care.

In 2012, an estimated 410,000 children aged 0 to 14 were living with HIV in South Africa. From 2002 to 2012, HIV prevalence declined among children, due mainly to the programme to prevent mother-to-child transmission of HIV. The scaling up of antiretroviral treatMent has reduced child mortality by 20 percent. There are over 2.5 million children in South Africa who have been orphaned by HIV and AIDS. Orphans are particularly vulnerable to HIV transmission; they are often at risk of being forced into sex, have sex in exchange for support, and typically become sexually active earlier than other children. Orphans often have to relocate, and siblings may be split apart, all of which can harm their developMent. The National Strategic Plan 2012-2016 aims to lessen the impact of HIV on orphans, vulnerable children and youth by ensuring they have access to vital social services, including basic education.
The Reason for the #RBF

This is simply a campaign to say we haven’t forgotten, that we, as South African will always care for our children, they are the future of this country and we have a responsibility to do something for them every month! We are committing to a 12 month project where once a month, we are saying, “We Care” and in this we are continuously opening our minds to doing more than just this, but we must start somewhere.

The Red Bowtie Friday campaign is one that will allow people to be informed and interact with children living with HIV/AIDS and disability in this country as they will be making a direct contribution to making a change in their lives. This is also not targeted at one institution as we will be donating to various places through the year to make an even bigger impact.

What is the Plan of Action?

  • The last Friday of every month is considered #RBF, This is start in January 2015.
  • E.g. Friday 30th January 2015.
  • The Calendar will indicate what bowtie is designed for that specific month
  • You simply purchase the bowtie and wear it on that specific day.
  • Every months total will be counted and the proceeds donated on the last day of the month.
  • Badges, as Mentioned above will also be an option
  • We are wanting everyone in South Africa to get involved in the change
  • Every month, the interview of the specific celebrity for that month, will air on our YouTube channel and God willing, we will later have air play on national television.
  • We will urge people to volunteer at various places as well as a company or organization to get involved. We will also then urge people to post on our Facebook page their bowties in the office and to share their own stories with us, this to further create awareness.
  • We will have various outlets across the country who will be selling the handmade bowties at an extremely affordable price.
  • We will be getting as many media partners as possible to keep the country informed
The image placed here is from the #JDCollection photo-shoot with the Masi wearing one of the Red Bowtie Friday Bowties; #RBF, this is also the feel and idea we have for the calendar for 2015

“Thank you for taking the time to read through this. This is what we are planning and hoping will become a huge success, we also understand that Rome wasn’t built in a day and understand with time comes growth. We firmly believe in starting somewhere, with it starting as small as possible and leaving time and space for growth and to see what works and what doesn’t. We are extremely excited to finally get this ball rolling as it has been in planning for the last 12 months and we are finally ready to move the ball.”

Tell Me More

The Red Bowtie Friday campaign started in January 2015. Every last Friday of the month, we urge South Africans to wear a Red Bowtie to show their support for children living with HIV/Aids and disabilities in....

READ MORE

The Reason for the #RBF

This is simply a campaign to say we haven’t forgotten, that we, as South African will always care for our children, they are the future of this country and we have a responsibility to do something...

READ MORE

Plan of Action

• The last Friday of every month is considered #RBF, This is start in January 2015.
• E.g. Friday 30th January 2015.
• The Calendar will indicate what bowtie is...

READ MORE